Manipal Institute of Communication
Qualification: Autodesk Certified Instructor Maya & 3ds Max Professional
Head of Department - Animation | Associate Professor, in the Manipal Institute of Communication, Manipal Academy of Higher Education, Manipal.
SUBJECTS CURRENTLY TEACHING
|Subject||Semester / Year|
|3D Surface Shading||III|
|3D Lighting & Rendering||IV|
|3D Short Film||IV|
|Specialization in 3D Lighting||V|
|Specialization in 3D Texturing||V|
|Introduction to Animation & Graphic Design||I - MA Media & Communication|
|3D Modeling & Texturing||IV - MA Media & Communication|
|Degree||Specialisation||Institute||Year of passing|
|Certificate in Graphic Design||Graphic Design||California Institute of the Arts|
|Architectural Lighting Design||Lighting||JS Institute of Design|
|Lighting your Shot||Lighting||Animation Mentor, California, USA|
|PGDMT||Multimedia||Madurai Kamaraj University|
|MA Journalism and Mass Communication||Graphics & Mass Communication||Madurai Kamaraj University|
|MBA||Human Resource Management||Madurai Kamaraj University|
|Certified Professional Maya 2022||Maya||Autodesk, Canada|
|Certified Professional 3DS Max 2022||3DS Max||Autodesk, Canada|
|Interactive 3D Graphics||3D Graphics||Udacity, California, USA|
|Creation of Artifacts in Society||Design||University of Pennsylvania, USA|
|Introduction to Light, Color & Life||Lighting||KAIST- Korea Advanced Institute of Science and Technology, KOREA|
|The Future Of Storytelling||Storytelling||University of Applied Sciences Potsdam, Germany|
|Developing an animation Project||Animation||National Institute of Design [NID], Bangalore|
|Character Development and Character Design||Animation||National Institute of Design [NID], Bangalore|
|Expanded Animation||Animation||National Institute of Design [NID], Bangalore|
|Fundamentals of Animation Movement||Animation||National Institute of Design [NID], Bangalore|
|Institution / Organisation||Designation||Role||Tenure|
|MIC- Manipal Academy of Higher Education||Associate Professor||Head of Department||2007 - till date|
|School of Audio Engineering||National Head - Media Technologies||Program Head||2004- 2007|
|Digikore Studios||Animation Consultant||3D Artist||2003-2004|
This research seeks to analyze Indian television animated superhero character, “Chotta Bheem” as a character and a brand. This study will analyze the character in terms of his appearance, body type, shape, size and color and evaluate the character’s appeal as a brand.
Indian animated characters are gaining popularity among children, and this research tries to focus its attention on the challenges of Indian animated superhero characters face against the global characters, particularly while licensing, merchandising and endorsing products.
This Research seeks to review the legacy of India’s most successful and celebrated television animated superhero character, “Chotta Bheem” and to analyze character branding, licensing & merchandising. The progress of Chotta Bheem from a cartoon character to a compelling brand endorsing various products.
http://indianjournalofmarketing.com/index.php/ijom/article/view/149771 Chhota Bheem is the top-selling animation property in India, including the South Asian markets. Out of Green Gold Animation Studio's Chhota Bheem franchises, Super Bheem, Mighty Little Bheem, and Baby Bheem are the popular spin-offs.
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Computer Graphics | Animation | Design | UX/UI | Interface Design | Motion Design | Web Design | Graphic Design
Area of Expertise
CG Lighting | Look Development | Surface & Shading
Area of Research
Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows
Professional Affiliations & Contributions
Studio Vist to Manipal Digital Systems, Manipal Studio visit was carried out at Manipal Digital Systems – part of “The Manipal Group”, on 26th Feb, 2016, especially for semester four student of B.Sc. Animation. The main objective behind the visit was to make student aware about how various real-time projects carried out in studio in terms of Print, Image Manipulation, Web designing, 3D Animation, Mobile App development, Augmented Reality etc. And prepare them for their final portfolio preparation.